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Pricing
Choose a focused audit, ongoing management, or a conversion program. Media spend is always billed directly by the ad platform.
Engagement 1
For teams that need a senior second opinion before changing agencies or rebuilding in-house.
Most common
For one platform, one market, and up to $50k in monthly media spend.
Engagement 3
For multi-channel accounts that need landing pages and measurement work beside media.
Good fit
Ongoing management fits companies spending roughly $15,000 to $250,000 per month across paid search. Smaller accounts often start with the diagnostic and use the action plan internally.
We work month to month after an initial 90-day operating period. There is no percentage-of-spend surcharge. Larger or highly regulated accounts receive a written scope based on markets, feeds, approval steps, and reporting needs.
Straight answers
Our retainers start at $2,900 per month for one channel and one market. Most multi-campaign accounts land between $4,500 and $7,500 per month. The fee covers planning, build work, weekly optimization, measurement, creative testing, and a clear monthly decision memo. Media spend stays in your own platform account and is billed by Google or Microsoft.
Tracking and waste controls can improve in the first two weeks. A stable read on bidding, query quality, and landing-page conversion usually takes six to twelve weeks because campaign volume varies. New Performance Max campaigns may also need an initial learning period. We set a 30-day decision plan, then judge progress against qualified pipeline or contribution margin rather than clicks alone.
Yes. Most engagements begin with an account that already has history. We keep useful learning, rebuild only where structure blocks control, and document every major change. Your account, data, audiences, and creative remain yours. We request standard manager access, so there is no need to transfer billing or hand over the login used by your team.
Yes. Performance Max can complement keyword-based Search, but it needs clean goals, useful creative, feed discipline, and sensible brand controls. We decide which job belongs to each campaign, monitor overlap, and report results by business outcome. The account should make it possible to tell whether automation found incremental demand or simply captured demand Search already owned.
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