Your account stays yours
Billing, history, audiences, feeds, creative, and access remain under your company’s control.
About Online Ads
Senior PPC thinking, without the agency relay race.
You speak with the person reading the search terms, checking the conversion signal, and deciding where the next dollar goes.
Principal strategist
Elena Maris
Google Ads and Microsoft Advertising practitioner focused on query economics, measurement, and conversion systems.
Why this agency exists
Paid search got more automated. Accountability did not.
Online Ads was built for founders and growth leads who want direct, legible decisions. Platform automation can process more auctions than any person. It still needs clean goals, commercial context, useful creative, and someone willing to say when the machine is optimizing the wrong outcome.
Elena’s working style is practitioner-direct: open the account, trace the signal, name the constraint, write the test. Strategy stays close to implementation because the best clues often live in a search term, a rejected call, or a landing-page promise that does not survive the click.
Operating principles
Three promises that fit on one screen.
Every major edit gets a reason
The weekly log records evidence, expectation, date, and result.
Bad news travels quickly
Tracking breaks, lead-quality shifts, and missed tests are reported before the monthly recap.
Your next 30 minutes