B2B & SaaS
Search programs tied to qualified pipeline, sales-stage feedback, and the economics of a long buying cycle.
PPC management · Google Ads · Microsoft Ads
Your ad budget isbuying answers.Make sure they’re the right ones.
We manage paid search from query to revenue. That means cleaner measurement, tighter account control, landing pages that keep the promise, and a senior strategist who can explain every decision.
Decision signalQualified revenue
0%2026 median search CTR
$02026 median search CPC
0%2026 median conversion rate
$02026 median cost per lead
Benchmarks: 13,474 US search campaigns, Apr 2025–Mar 2026. WordStream / LocaliQ study.
Built around the systems already in your stack
Google AdsMicrosoft AdsGA4Tag ManagerLooker StudioMerchant Center
Who we work with
Four business models. One rule: the click must earn its cost.
Your campaign structure should reflect how your company makes money, not how an ad platform groups its menus.
Ecommerce
Shopping, Search, and Performance Max shaped by margin, inventory, new-customer value, and repeat purchase.
Local services
Location-aware campaigns that separate real calls and booked work from forms that go nowhere.
Multi-location
A shared measurement spine with market-level budgets, local landing pages, and regional demand controls.
The operating system
Five parts of paid search that have to agree.
Media, message, page, measurement, and commercial context live in one plan.
01
See every service
Google Ads
Search and Shopping built around intent, margin, and query evidence.
02Performance Max
Automation with clean goals, useful inputs, and visible tradeoffs.
03Microsoft Ads
Profitable expansion shaped for the platform, not copied and forgotten.
04Landing pages
Fast, focused pages that continue the exact promise made in the ad.
05Measurement
Conversion signals that connect platform learning to sales reality.
The 2026 cost of average
$5.42 a click is expensive tuition.
The current median is useful context, not a target. A $14 click that creates a high-margin customer can beat a $3 click that never reaches your sales team. We report the whole chain: search term, click, lead, qualified opportunity, sale, and value.
See our measurement approachQUERY ECONOMICS / LIVE MODELMODEL ACTIVE
SignalRevenue
Window90 days
Noise removed17.8%
Representative client stories
The work is specific. The reporting should be too.
These anonymized examples illustrate the shape of an engagement, not a promise of future performance.
01
Regional home services · 42 days
From paid calls to booked jobs
Campaign reporting stopped at phone calls. We connected call outcomes, rebuilt geography around service radius and job value, then moved budget toward terms that produced booked work.
CPL$118 → $82
Booked-job rate21% → 31%
02
B2B workflow software · 8 weeks
A quieter account with better pipeline
Broad demand generation hid low-intent demos. Search terms, offer language, and CRM stages were rebuilt as one system before bidding moved to qualified-opportunity values.
Non-brand spend−18%
Qualified demos+27%
03
Specialty retailer · 6 weeks
A cleaner Performance Max split
Margin bands and inventory state replaced one catch-all asset group. Brand demand was reported separately, and product titles were rewritten around the attributes customers actually searched.
Wasted spend−23%
New-customer ROAS2.4× → 3.1×
The first 90 days
An account should get clearer before it gets bigger.
Each phase ends with a decision your team can inspect.
Find the leaks
Audit account access, goals, attribution, search terms, feeds, landing pages, and commercial constraints.
Fix the signal
Repair conversion actions, negative systems, campaign boundaries, budgets, and reporting definitions.
Run the useful tests
Test message, query, offer, landing page, bidding, and creative with one written hypothesis each.
Scale the winners
Move spend toward proven pockets, cut false economies, and hand your team a clear next-quarter plan.
Straight answers
PPC questions worth asking before the pitch.
01How much does PPC management cost?+
Our retainers start at $2,900 per month for one channel and one market. Most multi-campaign accounts land between $4,500 and $7,500 per month. The fee covers planning, build work, weekly optimization, measurement, creative testing, and a clear monthly decision memo. Media spend stays in your own platform account and is billed by Google or Microsoft.
02How quickly can paid search improve?+
Tracking and waste controls can improve in the first two weeks. A stable read on bidding, query quality, and landing-page conversion usually takes six to twelve weeks because campaign volume varies. New Performance Max campaigns may also need an initial learning period. We set a 30-day decision plan, then judge progress against qualified pipeline or contribution margin rather than clicks alone.
03Do you work with existing Google Ads accounts?+
Yes. Most engagements begin with an account that already has history. We keep useful learning, rebuild only where structure blocks control, and document every major change. Your account, data, audiences, and creative remain yours. We request standard manager access, so there is no need to transfer billing or hand over the login used by your team.
04Can you manage Performance Max and Search together?+
Yes. Performance Max can complement keyword-based Search, but it needs clean goals, useful creative, feed discipline, and sensible brand controls. We decide which job belongs to each campaign, monitor overlap, and report results by business outcome. The account should make it possible to tell whether automation found incremental demand or simply captured demand Search already owned.
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