Goal hygiene
We remove weak conversion actions and assign values that reflect what a sale or qualified lead is worth.
Performance Max, with a steering wheel
Automation performs better when the inputs have a point of view.
Senior management, weekly decisions, and a measurement plan that connects performance max, with a steering wheel to the outcome your finance team recognizes.
The working scope
Four controls we inspect every week in Performance Max, with a steering wheel.
The platform changes. The commercial question stays fixed: which decision buys more useful demand?
Asset groups
Creative and product groups follow customer intent, category economics, and the offer on the destination page.
Feed quality
Titles, taxonomy, exclusions, and custom labels give retail campaigns a cleaner commercial structure.
Incrementality checks
Brand capture, channel overlap, search categories, and new-customer value stay visible in reporting.
Account diagnostic
A decision log, not a mystery box.
Every material edit records the evidence, the expected effect, the date, and the result. You can see what changed before performance gets summarized into a monthly chart.
- Goal and value audit
- Query and placement review
- Budget and bid diagnosis
- Creative and page match
- Next 30-day experiment map
Primary reference
Google Performance Max
We check platform definitions and campaign mechanics against current source documentation before we change account structure.
Read the source documentationStraight answers
PPC questions worth asking before the pitch.
01How quickly can paid search improve?+
Tracking and waste controls can improve in the first two weeks. A stable read on bidding, query quality, and landing-page conversion usually takes six to twelve weeks because campaign volume varies. New Performance Max campaigns may also need an initial learning period. We set a 30-day decision plan, then judge progress against qualified pipeline or contribution margin rather than clicks alone.
02Do you work with existing Google Ads accounts?+
Yes. Most engagements begin with an account that already has history. We keep useful learning, rebuild only where structure blocks control, and document every major change. Your account, data, audiences, and creative remain yours. We request standard manager access, so there is no need to transfer billing or hand over the login used by your team.
03Can you manage Performance Max and Search together?+
Yes. Performance Max can complement keyword-based Search, but it needs clean goals, useful creative, feed discipline, and sensible brand controls. We decide which job belongs to each campaign, monitor overlap, and report results by business outcome. The account should make it possible to tell whether automation found incremental demand or simply captured demand Search already owned.
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